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4.1 Case One

 

Ahmed Ali is the purchasing director of Technosales Company, a rapidly growing distributor of high technology products to the semiconductor industry. When a planning system was introduced to the firm last month, Ahmed said “I can understand how planning could be helpful to other departments such as Marketing and finance, but in purchasing we must stay up with constant product changes offered by our suppliers. We have trouble deciding what we will buy today much less than what we will be buying next month or next year.

 

1)        Do you agree or disagree with Ahmed?

2)        What reasons would you use to substantiate your opinion?