4.2.6 Cognitive Creative Processes

A key theoretical question in the area of creativity is "what cognitive and effective processes are involved in the creative process?" Much of the focus in the area of creativity research has been on cognitive processes.

Guilford made major theoretical contributions to the area of creativity in that he identified and investigated cognitive processes not previously focused on in tests of intelligence. In general, Guilford believed that creativity was made up of many different components. He discussed both cognitive processes and personality traits as contributing to creativity. His research, however, focused on cognitive processes. Guilford's work was based on several principles that continue to be the basis for creativity research today.