6.9.1 Brainstorming (continued)

G) Leader

The group leader's personality, his knowledge and experience with the problem, and his knowledge and experience in brainstorming are all critical considerations in his selection. "You will want to choose him with great care, because your chairman can mean the success or failure of your brainstorming session. You want to choose a keen‑witted, friendly person who is able to be both a 'driver' and a 'relaxers', that is, someone who can keep the session atmosphere friendly and informal”.

The leader has to fulfil several very critical functions. He has to process the statement of the problem so that it is stated in a workable manner. He has to select participants who will be able to follow brainstorming's two principles and four rules. He has to prepare new participants. He has to provide a warm-up session for the group and prepare the total group prior to the brainstorming session. And, he has to conduct the session in terms of brainstorming principles and in such a manner as to enable the group to manifest its full potentiality.