6.9.1 Brainstorming (continued)

J) The Problem

If brainstorming is to be effective it is necessary to state the problem properly. Brainstorming is not for all problems. According to Osborn it is indicated for problems that require idea finding rather than judgment. The problem to be selected is one that lends itself to many alternative possible solutions. Brainstorming cannot be of much help with a problem such as "when should we introduce such‑and‑such a new course”; But, it can be used to produce ideas for tests that would help in arriving at such a decision.

A problem should be specific rather than general. An example given by Osborn is that a general question may be that of introduction of a new synthetic fibre. To be more specific, it should be altered to ask what ideas would help to introduce the new fibre to weavers and mills or to introduce the new fibre to dress houses and cutters, etc.

If a problem is a complex one, it should be broken down into component subproblems and each should be worked on separately. A brainstorming session may even be devoted to breaking down a problem into its subunits. And, then, a separate brainstorming session can be devoted to each unit.